Customer Recommendation Behavior

Customer Recommendation Behavior is a consumer action construct within customer advocacy that denotes the propensity of a customer to endorse a product, service, or brand to others based on positive experiences, distinguishing it from general satisfaction by its relational and communicative orientation toward non-transactional parties.

Publications

4.1K

Citations

164

Authors

123

Institutions

Publications per year

2017–2026

Variants

Customer Referral Behavior

Parents

Customer Advocacy

Publications

The one number you need to grow.

Frederick F. Reichheld · PubMed · 2003 · 608 citations

Business, Marketing, Marketing Management +12

Consumer participation in using online recommendation agents: effects on satisfaction, trust, and purchase intentions

Pratibha A. Dabholkar, Xiaojing Sheng · Service Industries Journal · 2011 · 246 citations · Full text

Business, Marketing, Marketing Management +17

Recommendation Systems with Purchase Data

Anand V. Bodapati · Journal of Marketing Research · 2008 · 245 citations

Business, Decision Sciences, Marketing +14

How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

David M. Woisetschläger, Vivian Hartleb, Markus Blut · Journal of Relationship Marketing · 2008 · 209 citations

Business, Marketing, Marketing Management +17

Prediction of attitude and behavioural intentions in retail banking

Chris Baumann, Suzan Burton, Gregory Elliott et al. · International Journal of Bank Marketing · 2007 · 179 citations

Business, Marketing, Marketing Management +17

1–5 of 65

Authors

164

RE
R. Eric Hostler
Tennessee Technological University, United States
3 publications · 321 citations
3
h-index
VY
Victoria Yoon
Virginia Commonwealth University, United States
3 publications · 321 citations
3
h-index
TG
Tor Guimãrães
Tennessee Technological University, United States
3 publications · 321 citations
3
h-index
ZG
Zhiling Guo
City University of Hong Kong, Hong Kong SAR China
2 publications · 273 citations
2
h-index
PV
Preeti Virdi
Indian Institute of Technology Bombay, India
1 publications · 23 citations
1
h-index

1–5 of 164

Institutions

123

1–8 of 123

Venues

Expert Systems with Applications
3 publications · 182 citations
3
h-index
Information & Management
3 publications · 295 citations
3
h-index
International Journal of Information Management
3 publications · 258 citations
3
h-index
Journal of the Association for Information Systems
JAIS · 2 publications · 34 citations
2
h-index
International Journal of Internet Marketing and Advertising
IJIMA · 2 publications · 43 citations
2
h-index

1–5