Concepedia

Gregory Elliott

GE

9

Publications

621

Citations

9

H-Index

1990

Active since

Affiliations

Macquarie University(Current)

St Petersburg University

The University of Melbourne

Gregory Elliott is an author at Macquarie University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsGlobal MarketingMarketing InsightsConsumer Decision MakingBrand Strategy

Publications per year

1990–2010

9

Publications

9

Consumer Perception of Product Quality and the Country-of-Origin Effect<sup>1</sup>

Gregory Elliott, Ross Cameron · Journal of International Marketing · 1994 · 303 citations

Consumer Uncertainty, International Marketing, Consumer Study +16

Prediction of attitude and behavioural intentions in retail banking

Chris Baumann, Suzan Burton, Gregory Elliott et al. · International Journal of Bank Marketing · 2007 · 177 citations

Customer Experience, Customer Satisfaction, Behavioral Sciences +15

The Marketing Concept – Necessary, but Sufficient? An Environmental View

Gregory Elliott · European Journal of Marketing · 1990 · 38 citations

Green Marketing, Traditional Marketing Concept, Consumer Research +21

Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach

Gregory Elliott, William J. Glynn · Service Industries Journal · 1998 · 27 citations

Relationship Marketing, Portfolio Optimization, Financial Data +13

The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence

Ross Cameron, Gregory Elliott · Australasian Marketing Journal (AMJ) · 1998 · 24 citations

Consumer Uncertainty, International Marketing, Consumer Study +19

Rows per page

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