Customer Experience Analytics is a branch of Customer Analytics that focuses on the systematic measurement, analysis, and interpretation of customer interactions and feedback across touchpoints to assess and enhance the perceived quality of the customer journey.
151
Publications
10.4K
Citations
410
Authors
208
Institutions
Publications per year
2017–2026
110
Publications
151
Customer experiences in the age of artificial intelligence
Nisreen Ameen, Ali Tarhini, Alexander Reppel et al. · Computers in Human Behavior · 2020 · 742 citations · Full text
Analytics for Customer Engagement
Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 445 citations · Full text
1–5 of 151
Authors
410
- HK
6
h-index
- MZ
3
h-index
- MZ
2
h-index
- RS
2
h-index
- AS
2
h-index
1–5 of 410
Institutions
208
Kyungsung University
Busan, South Korea
6 h-index
12 publications
728 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
4 h-index
3 publications
134 citations
University of Manchester
Manchester, United Kingdom
4 h-index
7 publications
1.2K citations
University of Houston
Houston, United States
3 h-index
6 publications
412 citations
National Central University
Taoyuan City, Taiwan
3 h-index
3 publications
97 citations
Cornell University
Ithaca, United States
3 h-index
3 publications
132 citations
University of Cambridge
Cambridge, United Kingdom
3 h-index
5 publications
1.3K citations
VTT Technical Research Centre of Finland
Espoo, Finland
2 h-index
2 publications
75 citations
1–8 of 208
Venues
- Sustainability
8 publications · 416 citations
8
h-index
- Journal of Business Research
JBR · 7 publications · 1.9K citations
7
h-index
- International Journal of Market Research
5 publications · 190 citations
5
h-index
- Journal of Retailing and Consumer Services
5 publications · 284 citations
5
h-index
- Expert Systems with Applications
4 publications · 291 citations
4
h-index
1–5