Mohamed Zaki

Customer experience challenges: bringing together digital, physical and social realms

Ruth N. Bolton, Janet R. McColl‐Kennedy, Lilliemay Cheung et al. · Journal of service management · 2018 · 820 citations · Full text

Business, Marketing, Marketing Management +15

Capturing value from big data – a taxonomy of data-driven business models used by start-up firms

Philipp Hartmann, Mohamed Zaki, Niels Feldmann et al. · International Journal of Operations & Production Management · 2016 · 399 citations · Full text

Business, Management Information Systems, Business Intelligence +11

Digital transformation: harnessing digital technologies for the next generation of services

Mohamed Zaki · Journal of Services Marketing · 2019 · 352 citations · Full text

Business, Strategic Management, Strategy +15

Customer experience management in the age of big data analytics: A strategic framework

Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita et al. · Journal of Business Research · 2020 · 309 citations · Full text

Business, Marketing, Strategic Management +15

Gaining Customer Experience Insights That Matter

Janet R. McColl‐Kennedy, Mohamed Zaki, Katherine N. Lemon et al. · Journal of Service Research · 2018 · 272 citations · Full text

Business, Marketing, Marketing Management +17