Customer Empathy

Customer Empathy is a conceptual framework within value proposition design that systematically integrates customer needs, behaviors, and pain points into the development of offerings by applying deep understanding and perspective-taking derived from direct customer engagement.

126

Publications

11.3K

Citations

329

Authors

194

Institutions

Publications per year

2017–2026

64

Authors

329

  1. KH
    Katja Hölttä‐Otto

    Aalto University, Finland

    2 publications · 86 citations

    2

    h-index

  2. MH
    Ming‐Hui Huang

    National Taiwan University, Taiwan

    2 publications · 352 citations

    2

    h-index

  3. JM
    Juan M. Madera

    University of Houston, United States

    2 publications · 100 citations

    2

    h-index

  4. EM
    Ebi Marandi

    University of the West of England, United Kingdom

    2 publications · 35 citations

    2

    h-index

  5. TL
    Thomas L. Baker

    University of Alabama, United States

    2 publications · 55 citations

    2

    h-index

1–5 of 329

Venues

  1. Psychology and Marketing

    8 publications · 691 citations

    8

    h-index

  2. Journal of Business Research

    JBR · 6 publications · 725 citations

    6

    h-index

  3. Journal of Services Marketing

    6 publications · 365 citations

    6

    h-index

  4. Journal of Retailing and Consumer Services

    5 publications · 314 citations

    5

    h-index

  5. 4

    h-index

1–5