Concepedia

Country Segmentation

Country Segmentation is a market segmentation framework that partitions global markets according to national boundaries, distinguishing itself by using country-specific socioeconomic, cultural, political, and economic characteristics to identify distinct consumer groups across nations.

85

Publications

5K

Citations

198

Authors

144

Institutions

Publications per year

2017–2026

8

Parents

Publications

85

What Segments Equity Markets?

Geert Bekaert, Campbell R. Harvey, Christian Lundblad et al. · Review of Financial Studies · 2011 · 418 citations

, , +17

International Market Segmentation Based on Consumer–Product Relations

Frenkel Ter Hofstede, Jan‐Benedict E.M. Steenkamp, Michel Wedel · Journal of Marketing Research · 1999 · 353 citations

, , +17

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi, Wayne S. DeSarbo · Journal of Marketing · 1993 · 254 citations

, , +15

The Nine Nations of North America and the Value Basis of Geographic Segmentation

Lynn R. Kahle · Journal of Marketing · 1986 · 181 citations

, , +12

Organic food consumption in Europe: International segmentation based on value system differences

Salvador Ruíz de Maya, Inés López‐López, José Luis Munuera · Ecological Economics · 2011 · 152 citations

, , +16

1–5 of 85

Authors

198

  1. SP
    Susan P. Douglas

    New York University, United States

    4 publications · 282 citations

    4

    h-index

  2. ÓM
    Óscar Martín Martín

    Universidad Pública de Navarra (UPNA), Spain

    3 publications · 227 citations

    3

    h-index

  3. HΜ
    Hugh Μ. Cannon

    Wayne State University, United States

    2 publications · 48 citations

    2

    h-index

  4. CR
    Campbell R. Harvey

    Duke University, United States

    2 publications · 513 citations

    2

    h-index

  5. WS
    Wayne S. DeSarbo

    Pennsylvania State University, United States

    2 publications · 402 citations

    2

    h-index

1–5 of 198

Institutions

144

  1. College of Business Administration

    Riga, Latvia

    4 h-index

    4 publications

    537 citations

  2. National Bureau of Economic Research

    Cambridge, United States

    3 h-index

    7 publications

    1K citations

  3. European Institute for Advanced Studies in Management

    Brussels, Belgium

    2 h-index

    2 publications

    135 citations

  4. Howard University

    Washington, United States

    2 h-index

    2 publications

    42 citations

  5. University of Groningen

    Groningen, The Netherlands

    2 h-index

    3 publications

    720 citations

  6. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    121 citations

  7. Uppsala University

    Uppsala, Sweden

    2 h-index

    2 publications

    213 citations

  8. University of North Texas

    Denton, United States

    2 h-index

    4 publications

    146 citations

1–8 of 144

Venues

  1. International Marketing Review

    15 publications · 919 citations

    14

    h-index

  2. Journal of Marketing

    JM · 6 publications · 783 citations

    6

    h-index

  3. RePEc: Research Papers in Economics

    Repository · 5 publications · 73 citations

    4

    h-index

  4. SSRN Electronic Journal

    Repository · 3 publications · 121 citations

    3

    h-index

  5. Journal of International Marketing

    2 publications · 60 citations

    2

    h-index

1–5