Concepedia

Channel Attribution Analysis

Channel Attribution Analysis is a methodological framework within distribution channel analytics that identifies and quantifies the contribution of individual channels to customer acquisition or conversion by distinguishing their relative influence across touchpoints in the consumer journey.

15

Publications

767

Citations

43

Authors

19

Institutions

Publications per year

2017–2026

7

Parents

Publications

15

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · International Journal of Research in Marketing · 2016 · 167 citations

, , +17

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

Evert de Haan, Thorsten Wiesel, Koen Pauwels · International Journal of Research in Marketing · 2015 · 165 citations

, , +16

Causally motivated attribution for online advertising

B D'Alessandro, Claudia Perlich, Ori Stitelman et al. · 2012 · 101 citations

, , +13

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

H. Alice Li, P.K. Kannan · Journal of Marketing Research · 2013 · 62 citations

, , +17

Quantifying the impact of climate change and anthropogenic activities on runoff and sediment load reduction in a typical Loess Plateau watershed

Zijing Wang, Mengzhen Xu, Xing Liu et al. · Journal of Hydrology Regional Studies · 2022 · 50 citations · Full text

, , +17

1–5 of 15

Authors

43

  1. JH
    Jan H. Schumann

    University of Passau, Germany

    3 publications · 220 citations

    3

    h-index

  2. FV
    Florian von Wangenheim

    ETH Zurich, Switzerland

    3 publications · 220 citations

    3

    h-index

  3. EA
    Eva Anderl

    University of Passau, Germany

    3 publications · 220 citations

    3

    h-index

  4. IB
    Ingo Becker

    ETH Zurich, Switzerland

    3 publications · 220 citations

    3

    h-index

  5. LK
    Lukáš Kakalejčík

    Technical University of Košice, Slovakia

    1 publications · 18 citations

    1

    h-index

1–5 of 43

Institutions

19

  1. University of Passau

    Passau, Germany

    3 h-index

    6 publications

    440 citations

  2. ETH Zurich

    Zurich, Switzerland

    3 h-index

    6 publications

    440 citations

  3. Tsinghua University

    Beijing, China

    2 h-index

    5 publications

    225 citations

  4. Durham University

    Durham, United Kingdom

    1 h-index

    1 publications

    22 citations

  5. University of Maryland, College Park

    College Park, United States

    1 h-index

    2 publications

    124 citations

  6. Özyeğin University

    Istanbul, Türkiye

    1 h-index

    1 publications

    165 citations

  7. University of Southampton

    Southampton, United Kingdom

    1 h-index

    2 publications

    54 citations

  8. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    165 citations

1–8 of 19

Venues

  1. International Journal of Research in Marketing

    IJRM · 2 publications · 332 citations

    2

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 53 citations

    2

    h-index

  3. arXiv (Cornell University)

    Repository · 1 publications · 18 citations

    1

    h-index

  4. ACR North American Advances

    1 publications · 18 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 62 citations

    1

    h-index

1–5