28
Publications
1.1K
Citations
19
H-Index
1977
Active since
B D'Alessandro is an author at New York University specializing in engineering, data science, and management.
Top concepts
EngineeringManagementData ScienceMarketingComputer ScienceAdvertisingPredictive AnalyticsInteractive MarketingData MiningMachine Learning
Publications per year
1977–2024
28
28
Bid optimizing and inventory scoring in targeted online advertising
Claudia Perlich, B D'Alessandro, Rod Hook et al. · 2012 · 161 citations
Machine learning for targeted display advertising: transfer learning in action
Claudia Perlich, B D'Alessandro, Troy Raeder et al. · Machine Learning · 2013 · 150 citations
Audience selection for on-line brand advertising
Foster Provost, B D'Alessandro, Rod Hook et al. · 2009 · 120 citations
Causally motivated attribution for online advertising
B D'Alessandro, Claudia Perlich, Ori Stitelman et al. · 2012 · 101 citations
Marketing Analytics, Digital Marketing, Targeted Advertising +17
Marco Dauriz, Giovanni Targher, Pier Luigi Temporelli et al. · Journal of the American Heart Association · 2017 · 68 citations · Full text
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