Rod Hook

Bid optimizing and inventory scoring in targeted online advertising

Claudia Perlich, B D'Alessandro, Rod Hook et al. · 2012 · 161 citations

Electronic Auction, Advertising, Information Retrieval +15

Audience selection for on-line brand advertising

Foster Provost, B D'Alessandro, Rod Hook et al. · 2009 · 120 citations

Targeted Advertising, Consumer Research, Brand Strategy +21

Evaluating and Optimizing Online Advertising: Forget the click, but\nthere are good proxies

B D'Alessandro, Rod Hook, Claudia Perlich et al. · The Faculty Digital Archive (New York University) · 2012 · 30 citations · Full text

Using co-visitation networks for detecting large scale online display advertising exchange fraud

Ori Stitelman, Claudia Perlich, B D'Alessandro et al. · 2013 · 25 citations

Fraud Detection, Engineering, Targeted Advertising +24

Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies

B D'Alessandro, Rod Hook, Claudia Perlich et al. · Big Data · 2015 · 22 citations · Full text

Marketing Analytics, Search Engine Optimization, Engineering +21