Concepedia

Cause Fit

Cause Fit is a theoretical construct in Corporate Partnership Marketing that denotes the degree of congruence between a corporation’s brand values and the social or charitable mission of a nonprofit organization, distinguishing it from other partnership alignment concepts by emphasizing value-based compatibility as a determinant of collaborative effectiveness and stakeholder perception.

86

Publications

8.5K

Citations

172

Authors

116

Institutions

Publications per year

2017–2026

28

Variants

Brand-cause Fit

Parents

Publications

86

Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

Xiaoli Nan, Kwangjun Heo · Journal of Advertising · 2007 · 853 citations

, , +17

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons, Karen L. Becker-Olsen · Journal of Marketing · 2006 · 791 citations

, , +17

The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

John W. Pracejus, G. Douglas Olsen · Journal of Business Research · 2002 · 492 citations

, , +13

Consumer perceptions of organizations that use cause-related marketing

John Ross, Larry T. Patterson, Mary Ann Stutts · Journal of the Academy of Marketing Science · 1992 · 435 citations

, , +9

The impact of the alliance on the partners: A look at cause–brand alliances

Barbara A. Lafferty, Ronald E. Goldsmith, G. Tomas M. Hult · Psychology and Marketing · 2004 · 420 citations

, , +15

1–5 of 86

Authors

172

  1. SF
    Sandra Forsythe

    Auburn University, United States

    3 publications · 72 citations

    3

    h-index

  2. BM
    Beth Myers

    University of Missouri, United States

    3 publications · 89 citations

    3

    h-index

  3. GL
    Gordon Liu

    Bournemouth University, United Kingdom

    3 publications · 225 citations

    3

    h-index

  4. BA
    Barbara A. Lafferty

    University of South Florida, United States

    3 publications · 908 citations

    3

    h-index

  5. JW
    John W. Pracejus

    University of Alberta, Canada

    3 publications · 521 citations

    3

    h-index

1–5 of 172

Institutions

116

  1. University of Lethbridge

    Lethbridge, Canada

    5 h-index

    6 publications

    515 citations

  2. University of South Florida

    Tampa, United States

    4 h-index

    4 publications

    1K citations

  3. University of Missouri

    Columbia, United States

    4 h-index

    7 publications

    169 citations

  4. University of North Texas

    Denton, United States

    3 h-index

    6 publications

    626 citations

  5. University of South Carolina

    Columbia, United States

    3 h-index

    3 publications

    431 citations

  6. Southwest Minnesota State University

    Marshall, United States

    2 h-index

    6 publications

    1.5K citations

  7. Texas State University

    San Marcos, United States

    2 h-index

    6 publications

    1.5K citations

  8. Washington and Lee University

    Lexington, United States

    2 h-index

    2 publications

    833 citations

1–8 of 116

Venues

  1. Journal of Business Research

    JBR · 6 publications · 1.2K citations

    6

    h-index

  2. Journal of Product & Brand Management

    5 publications · 548 citations

    5

    h-index

  3. Journal of Business Ethics

    4 publications · 458 citations

    4

    h-index

  4. Journal of Brand Management

    4 publications · 188 citations

    4

    h-index

  5. Journal of Advertising

    3 publications · 1.1K citations

    3

    h-index

1–5