Concepedia
Statistics
Publications
3
Citations
89
H-Index
Active since
2012
Affiliations
University of Missouri(Current)
Auburn University
Beth Myers is an author at University of Missouri specializing in brand management, cause fit, and marketing management.
Publications per year
2012–2012
Creating Effective Cause-Related Marketing Campaigns
Beth Myers, Wi‐Suk Kwon, Sandra Forsythe · Clothing and Textiles Research Journal · 2012 · 32 citations
Business, Marketing, Marketing Management +16
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
Beth Myers, Wi‐Suk Kwon, Sandra Forsythe · Journal of Brand Management · 2012 · 29 citations
Business, Marketing, Marketing Management +15
A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance
Beth Myers, Wi‐Suk Kwon · International Journal of Nonprofit and Voluntary Sector Marketing · 2012 · 28 citations
Business, Marketing, Marketing Management +11
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