Concepedia
Statistics
Publications
16
Citations
1.5K
H-Index
13
Active since
1995
Affiliations
University of Alberta(Current)
Arizona State University
University of Wollongong
University of Wisconsin–Madison
G. Douglas Olsen is an author at University of Alberta specializing in marketing, advertising, and business.
Publications per year
1995–2020
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
John W. Pracejus, G. Douglas Olsen · Journal of Business Research · 2002 · 492 citations
Business, Marketing, Marketing Management +13
ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
John W. Pracejus, G. Douglas Olsen, Norman Brown · Journal of Advertising · 2003 · 192 citations
Business, Marketing, Marketing Management +14
How Nothing Became Something: White Space, Rhetoric, History, and Meaning
John W. Pracejus, G. Douglas Olsen, Thomas C. O’Guinn · Journal of Consumer Research · 2006 · 173 citations
Humanities, History, Rhetoric +10
When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing
G. Douglas Olsen, John W. Pracejus, Norman Brown · Journal of Public Policy & Marketing · 2003 · 162 citations
Public Affairs, Marketing, Marketing Management +14
Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context
Rafi M. M. I. Chowdhury, G. Douglas Olsen, John W. Pracejus · Journal of Advertising · 2008 · 91 citations
Business, Marketing, Psychology +15
1–5 of 16