Concepedia

John W. Pracejus

JW

15

Publications

1.4K

Citations

14

H-Index

1997

Active since

Affiliations

University of Alberta(Current)

Arizona State University

University of Wisconsin–Madison

University of Florida

University of Wollongong

John W. Pracejus is an author at University of Alberta specializing in management, advertising, and marketing.

Top concepts

ManagementAdvertisingMarketingConsumer ResearchBusinessMarketing CommunicationCause-related MarketingBrand AwarenessConsumer BehaviorBrand Equity

Publications per year

1997–2020

15

Publications

15

The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

John W. Pracejus, G. Douglas Olsen · Journal of Business Research · 2002 · 488 citations

Marketing, Cause-related Marketing Campaigns, Brand Equity +9

ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)

John W. Pracejus, G. Douglas Olsen, Norman Brown · Journal of Advertising · 2003 · 191 citations

Targeted Advertising, Social Marketing, Consumer Research +18

How Nothing Became Something: White Space, Rhetoric, History, and Meaning

John W. Pracejus, G. Douglas Olsen, Thomas C. O’Guinn · Journal of Consumer Research · 2006 · 169 citations

When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

G. Douglas Olsen, John W. Pracejus, Norman Brown · Journal of Public Policy & Marketing · 2003 · 160 citations

Donation Amounts, Consumer Uncertainty, Behavioral Decision Making +23

Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context

Rafi M. M. I. Chowdhury, G. Douglas Olsen, John W. Pracejus · Journal of Advertising · 2008 · 89 citations

Affect Integration, Affective Design, Affective Variable +18

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