Concepedia

Kwangjun Heo

KH

Statistics

Publications

1

Citations

853

H-Index

1

Active since

2007

Affiliations

University of Wisconsin–Madison(Current)

Kwangjun Heo is an author at University of Wisconsin–Madison specializing in marketing management, brand communication, and consumer attitudes toward ads.

Publications per year

2007–2007

1

Publications

1

Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

Xiaoli Nan, Kwangjun Heo · Journal of Advertising · 2007 · 853 citations

Business, Marketing, Marketing Management +17

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