Concepedia

Author

Kwangjun Heo

University of Wisconsin–Madison

Also Known As

Kwangjun Heo

6

Publications

843

Citations

2

H-Index

17

Concepts

All Affiliations

University of Wisconsin–Madison
KH

About

Kwangjun Heo is an author at University of Wisconsin–Madison specializing in brand management, interactive marketing, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

837

2

Management

1

1

837

3

Marketing

1

1

837

4

Brand Management

1

1

837

5

Brand Strategy

1

1

837

Kwangjun Heo

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1

Publications

837

Citations

1

H-Index

YearCitations

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