Brand Switching Analysis is a consumer demand analysis method that quantitatively examines the patterns and determinants of consumers' transitions between competing brands within a product category.
117
Publications
10.1K
Citations
204
Authors
127
Institutions
Publications per year
2017–2026
15
Parents
Publications
117
Customer Poaching and Brand Switching
Drew Fudenberg, Jean Tirole · The RAND Journal of Economics · 2000 · 668 citations
1–5 of 117
Authors
204
- FM
8
h-index
- GJ
4
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- GP
4
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- WA
4
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- DG
4
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1–5 of 204
Institutions
127
Columbia University
New York, United States
5 h-index
5 publications
190 citations
University of Michigan
Ann Arbor, United States
4 h-index
4 publications
303 citations
Carnegie Mellon University
Pittsburgh, United States
4 h-index
5 publications
282 citations
Cornell University
Ithaca, United States
4 h-index
4 publications
398 citations
Purdue University West Lafayette
West Lafayette, United States
4 h-index
9 publications
899 citations
Stanford University
Stanford, United States
4 h-index
4 publications
166 citations
University of Waterloo
Waterloo, Canada
4 h-index
6 publications
105 citations
University of Chicago
Chicago, United States
3 h-index
3 publications
315 citations
1–8 of 127
Venues
- Journal of Marketing Research
37 publications · 4.1K citations
28
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- Marketing Science
10 publications · 1K citations
10
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- Management Science
5 publications · 244 citations
5
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- Tobacco Control
5 publications · 137 citations
5
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- Journal of Marketing
JM · 4 publications · 2.3K citations
4
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1–5