Journal of Marketing Research · 1988 · 400 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarketing StrategyConsumer PromotionConsumer TheoryCustomer Behavior AnalyticsPromotional Demand EffectsSales PromotionBrand Switching AnalysisBump BehaviorConsumer Purchase Response To PromotionsCumulative Logit ModelsMultinomial RegressionPromotional Effects ModelingPurchase AccelerationSales Promotion Effectiveness