Concepedia

Purchase Acceleration

Purchase Acceleration is a promotional demand effect that captures the extent to which a marketing promotion induces consumers to make purchases earlier than they otherwise would have, thereby shifting future demand into the present period.

24

Publications

4.5K

Citations

53

Authors

37

Institutions

Publications per year

2017–2026

6

Parents

Publications

24

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

, , +16

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Ran Kivetz, Oleg Urminsky, Yuhuang Zheng · Journal of Marketing Research · 2006 · 712 citations

, , +16

The Decomposition of Promotional Response: An Empirical Generalization

David Bell, Jeongwen Chiang, Vineet Padmanabhan · Marketing Science · 1999 · 431 citations · Full text

, , +17

Consumer Promotions and the Acceleration of Product Purchases

Scott A. Neslin, Caroline Henderson, John A. Quelch · Marketing Science · 1985 · 417 citations

, , +17

Impact of Sales Promotions on When, What, and How Much to Buy

Journal of Marketing Research · 1988 · 400 citations

, , +16

1–5 of 24

Authors

53

  1. TS
    Tianshu Sun

    University of Southern California, United States

    2 publications · 110 citations

    2

    h-index

  2. DV
    Demetrios Vakratsas

    McGill University, Canada

    2 publications · 27 citations

    2

    h-index

  3. ZL
    Zhikun Lu

    Emory University, United States

    2 publications · 110 citations

    2

    h-index

  4. JC
    Jeongwen Chiang

    Washington University in St. Louis, United States

    2 publications · 452 citations

    2

    h-index

  5. SA
    Scott A. Neslin

    Dartmouth College, United States

    2 publications · 557 citations

    2

    h-index

1–5 of 53

Institutions

37

  1. Emory University

    Atlanta, United States

    2 h-index

    5 publications

    258 citations

  2. University of Southern California

    Los Angeles, United States

    2 h-index

    3 publications

    148 citations

  3. University of Minnesota, Duluth

    Duluth, United States

    2 h-index

    3 publications

    515 citations

  4. Dartmouth College

    Hanover, United States

    2 h-index

    4 publications

    1.1K citations

  5. University of California, Berkeley

    Berkeley, United States

    2 h-index

    4 publications

    186 citations

  6. Fucape Business School

    Vitória, Brazil

    1 h-index

    2 publications

    30 citations

  7. Hong Kong Baptist University

    Hong Kong, Hong Kong

    1 h-index

    3 publications

    237 citations

  8. Fordham University

    New York, United States

    1 h-index

    1 publications

    712 citations

1–8 of 37

Venues

  1. Marketing Science

    4 publications · 1.2K citations

    4

    h-index

  2. Journal of Marketing Research

    4 publications · 2.2K citations

    4

    h-index

  3. ACR European Advances

    1 publications · 18 citations

    1

    h-index

  4. Journal of Retailing

    1 publications · 15 citations

    1

    h-index

  5. ReMark - Revista Brasileira de Marketing

    1 publications · 15 citations

    1

    h-index

1–5