Concepedia

Tianshu Sun

TS

20

Publications

664

Citations

15

H-Index

2013

Active since

Affiliations

University of Southern California(Current)

Cheung Kong Graduate School of Business

University of Maryland, College Park

University of Illinois Chicago

University of Minnesota

Tianshu Sun is an author at University of Southern California specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessCommunicationConsumer BehaviorSocial InfluenceDigital MarketingBehavioral Science

Publications per year

2013–2024

20

Publications

20

The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy

Tianshu Sun, Zhe Yuan, Chunxiao Li et al. · Management Science · 2023 · 79 citations

Engineering, Digital Marketing, Consumer Research +25

Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment

Ni Huang, Tianshu Sun, Pei-yu Chen et al. · Information Systems Research · 2019 · 70 citations

Marketing Analytics, Customer Satisfaction, Electronic Marketplace +14

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Tianshu Sun, Lanfei Shi, Siva Viswanathan et al. · Information Systems Research · 2019 · 67 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments

Jaehwuen Jung, Ravi Bapna, Joseph M. Golden et al. · Information Systems Research · 2020 · 65 citations

Behavioral Decision Making, Digital Marketing, Consumer Motivation +33

Sooner or Later? Promising Delivery Speed in Online Retail

Ruomeng Cui, Zhikun Lu, Tianshu Sun et al. · Manufacturing & Service Operations Management · 2023 · 56 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +19

Rows per page

1–5 of 20