Pei-yu Chen

Determinants and Outcomes of Internet Banking Adoption

Xue Mei, Lorin M. Hitt, Pei-yu Chen · Management Science · 2011 · 222 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Versioning and Piracy Control for Digital Information Goods

Shinyi Wu, Pei-yu Chen · Operations Research · 2007 · 103 citations

Single Version, Engineering, Information Security +18

Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment

Ni Huang, Tianshu Sun, Pei-yu Chen et al. · Information Systems Research · 2019 · 70 citations

Marketing Analytics, Customer Satisfaction, Electronic Marketplace +14

Combating Procrastination on Massive Online Open Courses via Optimal Calls to Action

Ni Huang, Jiayin Zhang, Gordon Burtch et al. · Information Systems Research · 2021 · 65 citations

Digital Distraction, Education, Online Learning +16

Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application

Pei-yu Chen, Lorin M. Hitt, Yili Hong et al. · Information Systems Research · 2021 · 35 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +22