Concepedia

Benefit Segment Identification

Benefit Segment Identification is a methodological construct in marketing research that systematically classifies consumers into distinct groups based on the primary functional, emotional, or symbolic benefits they seek from a product or service, distinguishing it from other segmentation approaches by focusing exclusively on benefit-driven motivations.

49

Publications

4.1K

Citations

94

Authors

56

Institutions

Publications per year

2017–2026

6

Parents

Publications

49

Benefit Segmentation: A Decision-oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 786 citations

, , +13

Benefit Segmentation: A Decision-Oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 426 citations

, , +13

Using means‐end structures for benefit segmentation

Günther Botschen, Eva Thelen, Rik Pieters · European Journal of Marketing · 1999 · 226 citations

, , +11

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Katharina Hellwig, Felicitas Morhart, Florent Girardin et al. · Psychology and Marketing · 2015 · 218 citations

, , +15

The Stability of Benefit Segments

Roger J. Calantone, Alan G. Sawyer · Journal of Marketing Research · 1978 · 149 citations

, , +17

1–5 of 49

Authors

94

  1. MW
    Michel Wedel

    University of Groningen, Netherlands

    4 publications · 377 citations

    4

    h-index

  2. JE
    Jan‐Benedict E.M. Steenkamp

    University of North Carolina at Chapel Hill, United States

    3 publications · 261 citations

    3

    h-index

  3. RJ
    Roger J. Calantone

    Michigan State University, United States

    3 publications · 252 citations

    3

    h-index

  4. RI
    Russell I. Haley

    University of New Hampshire, United States

    3 publications · 1.3K citations

    3

    h-index

  5. AG
    Alan G. Sawyer

    University of Florida, United States

    2 publications · 239 citations

    2

    h-index

1–5 of 94

Institutions

56

  1. George Mason University

    Fairfax, United States

    2 h-index

    2 publications

    187 citations

  2. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    2 publications

    38 citations

  3. University of Sheffield

    Sheffield, United Kingdom

    2 h-index

    3 publications

    337 citations

  4. Virginia Tech

    Blacksburg, United States

    2 h-index

    3 publications

    75 citations

  5. McGill University

    Montreal, Canada

    1 h-index

    1 publications

    149 citations

  6. Nanjing University of Aeronautics and Astronautics

    Nanjing, China

    1 h-index

    1 publications

    26 citations

  7. University of South Africa

    Pretoria, South Africa

    1 h-index

    2 publications

    26 citations

  8. Harvard University Press

    Cambridge, United States

    1 h-index

    1 publications

    77 citations

1–8 of 56

Venues

  1. Journal of Marketing Research

    6 publications · 652 citations

    6

    h-index

  2. 3

    h-index

  3. Journal of Consumer Marketing

    3 publications · 261 citations

    3

    h-index

  4. Journal of the Academy of Marketing Science

    3 publications · 208 citations

    3

    h-index

  5. Journal of Business Research

    JBR · 2 publications · 108 citations

    2

    h-index

1–5