Concepedia

Günther Botschen

GB

Statistics

Publications

4

Citations

410

H-Index

4

Active since

1988

Affiliations

Universität Innsbruck(Current)

Aston University

Günther Botschen is an author at Universität Innsbruck specializing in business, marketing strategy, and strategic marketing.

Publications per year

1988–2004

4

Publications

4

Using means‐end structures for benefit segmentation

Günther Botschen, Eva Thelen, Rik Pieters · European Journal of Marketing · 1999 · 226 citations

, , +11

Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Günther Botschen, Andrea Hemetsberger · Journal of Business Research · 1998 · 132 citations

, , +7

Strategy paradigms for the management of quality:dealing with complexity

Ian Combe, Günther Botschen · European Journal of Marketing · 2004 · 28 citations · Full text

, , +5

The use of trade-off analysis for the design of holiday travel packages

Hans Mühlbacher, Günther Botschen · Journal of Business Research · 1988 · 24 citations

, , +12

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