Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.9K citations

Business, Marketing, Marketing Management +14

Country-of-Origin Effects on Product Evaluations

Warren J. Bilkey, Erik B. Nes · Journal of International Business Studies · 1982 · 1.8K citations · Full text

Business, Marketing, Marketing Management +13

Laddering theory, method, analysis, and interpretation.

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations

Business, Marketing, Marketing Management +6

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.4K citations

Business, Marketing, Marketing Management +14

Cognitive structure and attitudinal affect.

Milton J. Rosenberg · Journal of Abnormal & Social Psychology · 1956 · 1.1K citations

Social Sciences, Psychology, Social Psychology +11