Concepedia

Sales Standardization

Sales Standardization is a strategic framework that systematizes sales processes, practices, and performance metrics across international markets to ensure consistency, scalability, and control in global sales operations.

5

Publications

381

Citations

10

Authors

9

Institutions

Publications per year

2017–2026

1

Parents

Publications

5

Product standardization and competitive strategy

Computer Standards & Interfaces · 1988 · 186 citations

, , +14

Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Günther Botschen, Andrea Hemetsberger · Journal of Business Research · 1998 · 132 citations

, , +7

Creating standardized products for electronic markets

Ivan Brešković, Jörn Altmann, Ivona Brandić · Future Generation Computer Systems · 2012 · 22 citations

, , +14

Standardization in Marketing

T. N. Carver · The Quarterly Journal of Economics · 1917 · 21 citations

, , +9

The Effects of Retail Banner Standardization on the Performance of Global Retailers

Pravin Nath, Ahmet H. Kirca, Saejoon Kim et al. · Journal of Retailing · 2019 · 20 citations

, , +14

1–5 of 5

Authors

10

  1. AH
    Ahmet H. Kirca

    Michigan State University, United States

    1 publications · 20 citations

    1

    h-index

  2. AH
    Andrea Hemetsberger

    Universität Innsbruck, Austria

    1 publications · 132 citations

    1

    h-index

  3. IB
    Ivona Brandić

    TU Wien, Austria

    1 publications · 22 citations

    1

    h-index

  4. PN
    Pravin Nath

    The University of Texas at Austin, United States

    1 publications · 20 citations

    1

    h-index

  5. TL
    Trina Larsen Andras

    Drexel University, United States

    1 publications · 20 citations

    1

    h-index

1–5 of 10

Institutions

9

  1. Harvard University Press

    Cambridge, United States

    1 h-index

    1 publications

    21 citations

  2. Aston University

    Birmingham, United Kingdom

    1 h-index

    1 publications

    132 citations

  3. Seoul National University

    Seoul, South Korea

    1 h-index

    1 publications

    22 citations

  4. University of Oklahoma

    Norman, United States

    1 h-index

    1 publications

    20 citations

  5. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    20 citations

  6. TU Wien

    Vienna, Austria

    1 h-index

    2 publications

    44 citations

  7. Universität Innsbruck

    Innsbruck, Austria

    1 h-index

    1 publications

    132 citations

  8. Drexel University

    Philadelphia, United States

    1 h-index

    1 publications

    20 citations

1–8 of 9

Venues

  1. Future Generation Computer Systems

    FGCS · 1 publications · 22 citations

    1

    h-index

  2. Computer Standards & Interfaces

    1 publications · 186 citations

    1

    h-index

  3. The Quarterly Journal of Economics

    QJE · 1 publications · 21 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 132 citations

    1

    h-index

  5. Journal of Retailing

    1 publications · 20 citations

    1

    h-index

1–5