Concepedia

Pravin Nath

PN

Statistics

Publications

11

Citations

852

H-Index

11

Active since

2008

Affiliations

The University of Texas at Austin(Current)

Drexel University

University of Oklahoma

Michigan State University

Clemson University

Pravin Nath is an author at The University of Texas at Austin specializing in marketing, marketing management, and marketing strategy.

Publications per year

2008–2022

11

Publications

11

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Pravin Nath, Vijay Mahajan · Journal of Marketing · 2008 · 241 citations

Business, Marketing, Marketing Management +11

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Pravin Nath, Vijay Mahajan · Journal of Marketing · 2008 · 172 citations

Business, Marketing, Marketing Management +11

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Pravin Nath, Vijay Mahajan · Journal of Marketing · 2010 · 126 citations

Management, Marketing, Marketing Management +12

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Pravin Nath, Neeraj Bharadwaj · Journal of the Academy of Marketing Science · 2020 · 68 citations

Business, Marketing, Marketing Management +12

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

Pravin Nath, Vijay Mahajan · Journal of Marketing · 2011 · 59 citations

Management, Marketing, Marketing Management +13

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