Concepedia

Advocacy Intent

Advocacy Intent is a psychological construct representing an individual’s conscious commitment to support, recommend, or act on behalf of a brand, product, or organization, distinguished from related behavioral intentions by its proactive and relational orientation toward promoting mutual value in customer-brand relationships.

16

Publications

609

Citations

38

Authors

24

Institutions

Publications per year

2017–2026

11

Parents

Publications

16

When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition

Yelena Tsarenko, Cheryl Leo, Herman H. M. Tse · Journal of Business Research · 2017 · 102 citations

, , +14

ADVOCACY, PERFORMANCE, AND THRESHOLD INFLUENCES ON DECISIONS TO TERMINATE NEW PRODUCT DEVELOPMENT.

S. G. Green, M. Ann Welsh, Gordon E. Dehler · Academy of Management Journal · 2003 · 98 citations

, , +14

Attitude Certainty and Attitudinal Advocacy

Lauren Cheatham, Zakary L. Tormala · Personality and Social Psychology Bulletin · 2015 · 55 citations

, , +10

The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust

Abdelhamid K. Abdelmaaboud, Ana Isabel Polo Peña, Abeer A. Mahrous · Journal of Marketing for HIGHER EDUCATION · 2020 · 45 citations · Full text

, , +12

Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy

Hao Xu, Eugene Lee, Hyejoon Rim · Journal of Marketing Communications · 2021 · 41 citations

, , +10

1–5 of 16

Authors

38

  1. ZL
    Zakary L. Tormala

    Stanford University, United States

    2 publications · 80 citations

    2

    h-index

  2. GE
    Gordon E. Dehler

    University of Cincinnati, United States

    1 publications · 98 citations

    1

    h-index

  3. RE
    Robert E. Krapfel

    University of Maryland, College Park, United States

    1 publications · 34 citations

    1

    h-index

  4. JY
    Jing Yang

    Loyola University Chicago, United States

    1 publications · 26 citations

    1

    h-index

  5. CL
    Cheryl Leo

    Murdoch University, Australia

    1 publications · 102 citations

    1

    h-index

1–5 of 38

Institutions

24

  1. Stanford University

    Stanford, United States

    2 h-index

    4 publications

    160 citations

  2. University of Southern Indiana

    Evansville, United States

    1 h-index

    2 publications

    36 citations

  3. Universidad de Granada

    Granada, Spain

    1 h-index

    2 publications

    90 citations

  4. University of Southern California

    Los Angeles, United States

    1 h-index

    1 publications

    41 citations

  5. National Taipei University of Technology

    Taipei, Taiwan

    1 h-index

    1 publications

    35 citations

  6. Caulfield Hospital

    Caulfield South, Australia

    1 h-index

    1 publications

    102 citations

  7. Sun Yat-sen University

    Guangzhou, China

    1 h-index

    1 publications

    35 citations

  8. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    40 citations

1–8 of 24

Venues

  1. Journal of Experimental Social Psychology

    2 publications · 42 citations

    2

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 102 citations

    1

    h-index

  3. Journal of Marketing for HIGHER EDUCATION

    1 publications · 45 citations

    1

    h-index

  4. 1

    h-index

  5. Academy of Management Journal

    AMJ · 1 publications · 98 citations

    1

    h-index

1–5