Ana Isabel Polo Peña

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Dolores María Frías Jamilena, Ana Isabel Polo Peña, Miguel Ángel Rodríguez Molina · Journal of Travel Research · 2016 · 111 citations

Customer Satisfaction, Destination Marketing, Brand Equity +14

The perceived value of the rural tourism stay and its effect on rural tourist behaviour

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina · Journal of Sustainable Tourism · 2012 · 106 citations

Customer Satisfaction, Culture, Tourism Performance +15

The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image

Francisco Rejón‐Guardia, Ana Isabel Polo Peña, Guillermo Maraver-Tarifa · Journal of Computing in Higher Education · 2019 · 85 citations · Full text

Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance

Dolores M. Frías‐Jamilena, M. Lina Fernández-Ruano, Ana Isabel Polo Peña · Tourism Management · 2022 · 79 citations · Full text

Behavioral Decision Making, Social Psychology, Environmental Psychology +19

Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina · International Journal of Hospitality Management · 2013 · 76 citations

Customer Satisfaction, Rural Hospitality Enterprises, Previous Experience +12