Dolores María Frías Jamilena

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Dolores María Frías Jamilena, Ana Isabel Polo Peña, Miguel Ángel Rodríguez Molina · Journal of Travel Research · 2016 · 111 citations

Customer Satisfaction, Destination Marketing, Brand Equity +14

The perceived value of the rural tourism stay and its effect on rural tourist behaviour

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina · Journal of Sustainable Tourism · 2012 · 106 citations

Customer Satisfaction, Culture, Tourism Performance +15

Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina · International Journal of Hospitality Management · 2013 · 76 citations

Customer Satisfaction, Rural Hospitality Enterprises, Previous Experience +12

Impact of Market Orientation and ICT on the Performance of Rural Smaller Service Enterprises*

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina · Journal of Small Business Management · 2011 · 62 citations

Customer Satisfaction, Market Orientation, Tourism Management +17

The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain

Ana Isabel Polo Peña, Dolores María Frías Jamilena · International Journal of Tourism Research · 2009 · 58 citations

Customer Satisfaction, Rural Tourism Sector, Tourism Management +20