Francisco Rejón‐Guardia

The determinants of satisfaction with e‐banking

Francisco Liébana‐Cabanillas, Francisco Muñoz‐Leiva, Francisco Rejón‐Guardia · Industrial Management & Data Systems · 2013 · 135 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach

Sidharth Muralidharan, Francisco Rejón‐Guardia, Fei Xue · Journal of International Consumer Marketing · 2015 · 85 citations

Green Marketing, Sustainable Development, Consumer Research +21

The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image

Francisco Rejón‐Guardia, Ana Isabel Polo Peña, Guillermo Maraver-Tarifa · Journal of Computing in Higher Education · 2019 · 85 citations · Full text

Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

Sebastián Molinillo, Francisco Rejón‐Guardia, Rafael Anaya‐Sánchez et al. · Psychology and Marketing · 2023 · 63 citations · Full text

Customer Experience, Customer Satisfaction, Effort Expectancy +29

Engagement in sports virtual brand communities

Manuel Alonso Dos Santos, Francisco Rejón‐Guardia, Carlos Pérez Campos et al. · Journal of Business Research · 2018 · 61 citations

Social Media, Digital Marketing, Interactive Marketing +6