Sidharth Muralidharan

Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts

Sidharth Muralidharan, Leslie Rasmussen, Daniel Patterson et al. · Public Relations Review · 2011 · 263 citations

Earthquake Relief Efforts, Social Networks, Social Media +8

What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern

Jun Heo, Sidharth Muralidharan · Journal of Marketing Communications · 2017 · 251 citations

Customer Satisfaction, Green Marketing, Greenwashing +20

The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum

Sidharth Muralidharan, Kristie Dillistone, Jae‐Hwa Shin · Public Relations Review · 2011 · 154 citations

Photographic Study, Social Media, Image Restoration Discourse +9

Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach

Sidharth Muralidharan, Francisco Rejón‐Guardia, Fei Xue · Journal of International Consumer Marketing · 2015 · 85 citations

Green Marketing, Sustainable Development, Consumer Research +21

The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers

Sidharth Muralidharan, Kim Bartel Sheehan · Journal of Advertising Research · 2017 · 80 citations

Behavioral Decision Making, Consumer Study, Social Psychology +23