Hao Xu

Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

Hyejoon Rim, Hao Xu, Chuqing Dong · Journal of Public Relations Research · 2022 · 39 citations

Consumer Research, Corporate Social Advocacy, Social Influence +24

Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy

Hao Xu, Eugene Lee, Hyejoon Rim · Journal of Marketing Communications · 2021 · 38 citations

Exploring the effects of social media features on the publics’ responses to decreased usage CSR messages

Hyejin Kim, Hao Xu · Corporate Communications An International Journal · 2019 · 31 citations

Social Medium Monitoring, Digital Marketing, Consumer Research +28

“We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication

Katie Haejung Kim, Hao Xu, Hyejoon Rim · Journal of Public Relations Research · 2023 · 14 citations

The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy

Hao Xu, Hyejoon Rim, Chuqing Dong · Public Relations Review · 2024 · 14 citations · Full text