Publication | Closed Access
ADVOCACY, PERFORMANCE, AND THRESHOLD INFLUENCES ON DECISIONS TO TERMINATE NEW PRODUCT DEVELOPMENT.
98
Citations
38
References
2003
Year
Consumer-driven Product DevelopmentUnobserved Performance ThresholdsProject ManagementManagementBusinessNew Product DevelopmentPerformance JudgmentsImproved Product QualityBusiness StrategyProduct QualityAdvocacy ProcessStrategic ManagementInnovation ManagementMarketingOrganizational BehaviorProgram EvaluationValue EngineeringProduct Management
Termination of new product development projects was examined as an advocacy process influenced by performance judgments and unobserved performance thresholds, and contextual factors related to the ...
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