Concepedia

Advertising Frequency

Advertising Frequency is a metric in the domain of television political advertising that quantifies the average number of times a target audience is exposed to a specific advertisement within a defined time period, distinguishing it from related advertising metrics by focusing exclusively on the repetition and reach of ad exposures.

67

Publications

4.3K

Citations

122

Authors

68

Institutions

Publications per year

2017–2026

8

Parents

Publications

67

Econometric Measurement of the Duration of Advertising Effect on Sales

Darral G. Clarke · Journal of Marketing Research · 1976 · 630 citations

, , +11

An Empirical Model of Advertising Dynamics

Jean-Pierre Dubé, Puneet Manchanda · Quantitative Marketing and Economics · 2005 · 302 citations

, , +14

Econometric Measurement of the Duration of Advertising Effect on Sales

Darral G. Clarke · Journal of Marketing Research · 1976 · 299 citations

, , +11

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

Susanne Schmidt, Martin Eisend · Journal of Advertising · 2015 · 298 citations

, , +17

The Remembering and Forgetting of Advertising

Hubert A. Zielske · Journal of Marketing · 1959 · 158 citations

, , +10

1–5 of 67

Authors

122

  1. RC
    Ram C. Rao

    The University of Texas at Dallas, United States

    2 publications · 158 citations

    2

    h-index

  2. GJ
    Gerard J. Tellis

    University of Southern California, United States

    2 publications · 147 citations

    2

    h-index

  3. RS
    Robert S. Headen

    University of Alabama, United States

    2 publications · 83 citations

    2

    h-index

  4. RT
    Roland T. Rust

    University of Maryland, College Park, United States

    2 publications · 92 citations

    2

    h-index

  5. DG
    Darral G. Clarke

    Brigham Young University, United States

    2 publications · 929 citations

    2

    h-index

1–5 of 122

Institutions

68

  1. University of Southern California

    Los Angeles, United States

    4 h-index

    4 publications

    233 citations

  2. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    48 citations

  3. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    40 citations

  4. University College of Commerce & Business Management

    Hyderabad, India

    2 h-index

    2 publications

    158 citations

  5. University of Chicago

    Chicago, United States

    2 h-index

    5 publications

    982 citations

  6. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    2 publications

    158 citations

  7. Advertising Educational Foundation

    New York, United States

    1 h-index

    2 publications

    28 citations

  8. The University of Texas at Austin

    Austin, United States

    1 h-index

    2 publications

    120 citations

1–8 of 68

Venues

  1. Journal of Marketing Research

    13 publications · 1.4K citations

    12

    h-index

  2. Journal of Advertising Research

    JAR · 5 publications · 255 citations

    5

    h-index

  3. Journal of Marketing

    JM · 4 publications · 397 citations

    4

    h-index

  4. Journal of Marketing Communications

    3 publications · 97 citations

    3

    h-index

  5. Journal of Advertising

    3 publications · 365 citations

    3

    h-index

1–5