Concepedia

Robert S. Headen

RS

Statistics

Publications

8

Citations

328

H-Index

8

Active since

1974

Affiliations

University of Alabama(Current)

Robert S. Headen is an author at University of Alabama specializing in television, management, and media studies.

Top concepts

Publications per year

1974–1981

8

Publications

8

Life Insurance Demand and Household Portfolio Behavior

Robert S. Headen, J. Finley Lee · Journal of Risk & Insurance · 1974 · 82 citations

, , +15

The Duplication of Viewing Law and Television Media Schedule Evaluation

Robert S. Headen, Jay E. Klompmaker, Roland T. Rust · Journal of Marketing Research · 1979 · 75 citations

, , +15

Predicting Audience Exposure to Spot TV Advertising Schedules

Robert S. Headen, Jay E. Klompmaker, Jesse E. Teel · Journal of Marketing Research · 1977 · 62 citations

, , +14

The Duplication of Viewing Law and Television Media Schedule Evaluation

Robert S. Headen, Jay E. Klompmaker, Roland T. Rust · Journal of Marketing Research · 1979 · 44 citations

, , +9

Attentive Audience Delivery of TV Advertising Schedules

William O. Bearden, Robert S. Headen, Jay E. Klompmaker et al. · Journal of Marketing Research · 1981 · 21 citations

, , +17

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