Concepedia
Statistics
Publications
6
Citations
439
H-Index
Active since
2013
Affiliations
University of Hong Kong(Current)
University of Southern California
He Jia is an author at University of Hong Kong specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchHealthBusinessAdvertisingUser ExperienceDesignDigital Marketing
Publications per year
2013–2022
Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth
Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu et al. · Journal of Consumer Psychology · 2014 · 293 citations · Full text
Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
He Jia, Sha Yang, Xianghua Lu et al. · Journal of Marketing · 2018 · 45 citations
Consumer Economics, Behavioral Decision Making, Consumer Research +20
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
He Jia, B. Kyu Kim, Ge Lin · Journal of Marketing · 2020 · 30 citations
Behavioral Decision Making, Digital Marketing, Targeted Advertising +30
“Tailoring” customization services
Yonggui Wang, Jay Kandampully, He Jia · Journal of service management · 2013 · 28 citations
Consumer Uncertainty, Additive Customization, Engineering +24
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
He Jia, Echo Wen Wan, Wanyi Zheng · Journal of Consumer Research · 2022 · 23 citations · Full text
Digital Marketing, Consumer Research, Customer Review +18
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