Wanyi Zheng

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

Ling Peng, Geng Cui, Yuho Chung et al. · Journal of Marketing · 2020 · 165 citations

Customer Satisfaction, Digital Marketing, Consumer Research +21

Current advances and future perspectives of MXene-based electromagnetic interference shielding materials

Lei Wang, Jiawei Cheng, Yixuan Zou et al. · Advanced Composites and Hybrid Materials · 2023 · 121 citations

Materials Science, Stanene, Electrical Engineering +8

The Effect of Slow Motion Video on Consumer Inference

Yunlu Yin, Jayson S. Jia, Wanyi Zheng · Journal of Marketing Research · 2021 · 48 citations

Digital Marketing, Consumer Study, Targeted Advertising +27

Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference

He Jia, Echo Wen Wan, Wanyi Zheng · Journal of Consumer Research · 2022 · 23 citations · Full text

Digital Marketing, Consumer Research, Customer Review +18

The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews

Geng Cui, Yuho Chung, Ling Peng et al. · Journal of Business Research · 2021 · 18 citations

Online Customer Behavior, Customer Review, Online Reviews +11