Concepedia

Yunlu Yin

YY

8

Publications

305

Citations

8

H-Index

2016

Active since

Affiliations

Peking University(Current)

Chinese Institute for Brain Research

Peking University Sixth Hospital

University of Chinese Academy of Sciences

Yunlu Yin is an author at Peking University specializing in behavioral decision making, social sciences, and management.

Top concepts

Social SciencesBehavioral Decision MakingManagementPsychologyNeuroeconomicsBehavioral ScienceAffective NeuroscienceAttentionMarketingAdvertising

Publications per year

2016–2024

8

Publications

8

High-definition tDCS alters impulsivity in a baseline-dependent manner

Bo Shen, Yunlu Yin, Jiashu Wang et al. · NeuroImage · 2016 · 77 citations · Full text

Behavioral Decision Making, Inhibitory Process, Affective Neuroscience +17

How do self-interest and other-need interact in the brain to determine altruistic behavior?

Jie Hu, Yue Li, Yunlu Yin et al. · NeuroImage · 2017 · 63 citations · Full text

Other-need Interact, Behavioral Sciences, Cognitive Science +15

The Effect of Slow Motion Video on Consumer Inference

Yunlu Yin, Jayson S. Jia, Wanyi Zheng · Journal of Marketing Research · 2021 · 48 citations

Digital Marketing, Consumer Study, Targeted Advertising +27

Promoting subjective preferences in simple economic choices during nap

Sizhi Ai, Yunlu Yin, Yu Chen et al. · eLife · 2018 · 38 citations · Full text

Behavioral Decision Making, Affective Neuroscience, Cognition +24

Hematite‐promoted nitrate‐reducing Fe(<scp>II</scp>) oxidation by <i>Acidovorax</i> sp. strain <scp>BoFeN1</scp>: Roles of mineral catalysis and cell encrustation

Kuan Cheng, Han Li, Xiu Yuan et al. · Geobiology · 2022 · 24 citations

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