Geng Cui

The Effect of Online Consumer Reviews on New Product Sales

Geng Cui, Hon‐Kwong Lui, Xiaoning Guo · International Journal of Electronic Commerce · 2012 · 609 citations

Business, Marketing, Marketing Management +16

Regional market segments of China: opportunities and barriers in a big emerging market

Geng Cui, Qiming Liu · Journal of Consumer Marketing · 2000 · 252 citations

Business, Marketing, Marketing Management +17

R&D intensity and international joint venture performance in an emerging market: moderating effects of market focus and ownership structure

Yan Zhang, Haiyang Li, Michael A. Hitt et al. · Journal of International Business Studies · 2007 · 216 citations

Management, International Management, Strategic Management +17

Measuring intercultural effectiveness: An integrative approach

Geng Cui, Njoku E. Awa · International Journal of Intercultural Relations · 1992 · 208 citations

Social Sciences, Leadership, Cross-cultural Leadership +12

Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

Geng Cui, Man Leung Wong, Hon‐Kwong Lui · Management Science · 2006 · 203 citations

Computing, Marketing, Marketing Management +16