Concepedia
Statistics
Publications
1
Citations
30
H-Index
Active since
2020
B. Kyu Kim is an author specializing in digital marketing, interactive marketing, and consumer research.
Top concepts
HealthAnimationMarketingManagementPerceptionAdvertisingKinesiologyEye TrackingHuman MovementUser Experience
Publications per year
2020–2020
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
He Jia, B. Kyu Kim, Ge Lin · Journal of Marketing · 2020 · 30 citations
Behavioral Decision Making, Digital Marketing, Targeted Advertising +30
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