SSRN Electronic Journal · 2003 · 195 citations · 37 references
BusinessMarketingPsychologyBrand ManagementConsumer BehaviorSelfBrand AssociationsBrand EquityBrand IdentityBrand ImageReference GroupsSelf-conceptBrand Self-connectionConnectionsMembership Reference GroupsReference Group Effects On Self-conceptSelf-brand Connection
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Possessions and the Extended Self
Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations
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