Journal of Business Ethics · 1997 · 102 citations · 29 references
ManagementMarketingPsychologyBusiness EthicsEthicsSales ManagementDeontological EthicsEthical ClimateMarketing EthicsOrganizational EthicsSales EthicsSales LeadershipEthical Climate MeasurementEthical Climate StrengthEthical Decision-making In SalesFairness In Sales CompensationSales Force EthicsSalesforce AccountabilityTeleological EthicsTeleological Judgment
29
A General Theory of Marketing Ethics
Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations
Humanities, Marketing, Philosophy +12