Concepedia

R. Eric Reidenbach

RE

33

Publications

3.9K

Citations

22

H-Index

1981

Active since

Affiliations

University of Southern Mississippi(Current)

University of Mississippi

Louisiana Tech University

Louisiana State University

Mississippi State University

R. Eric Reidenbach is an author at University of Southern Mississippi specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingMarketing CommunicationBusiness EthicsConsumer ResearchAdvertisingEthical MarketingAdvertising EthicsMarketing Management

Publications per year

1981–1997

33

Publications

33

Toward the development of a multidimensional scale for improving evaluations of Business Ethics

R. Eric Reidenbach, Donald P. Robin · Journal of Business Ethics · 1990 · 675 citations

Multidimensional Scale, Management, Business +3

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Donald P. Robin, R. Eric Reidenbach · Journal of Marketing · 1987 · 543 citations

Socially Responsible Product, Sales Ethics, Management +13

Some initial steps toward improving the measurement of ethical evaluations of marketing activities

R. Eric Reidenbach, Donald P. Robin · Journal of Business Ethics · 1988 · 352 citations

Advertising Ethics, Initial Steps, Ethical Evaluations +9

Exploring perceptions of hospital operations by a modified SERVQUAL approach.

R. Eric Reidenbach, B Sandifer-Smallwood · PubMed · 1990 · 316 citations

Customer Satisfaction, Health Care Management, Outpatient Care +16

A conceptual model of corporate moral development

R. Eric Reidenbach, Donald P. Robin · Journal of Business Ethics · 1991 · 255 citations

Moral Development, Corporate Moral Development, Management +4

Rows per page

1–5 of 33