Concepedia
Journal of Advertising Research · 1982 · 54 citations · 3 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand AwarenessBrand EquityBrand IdentityBrand ImageBrand PersonalityBrand-to-generic Comparison
3
Price, brand name, and product composition characteristics as determinants of perceived quality.
Jacob Jacoby, Jerry C. Olson, Rafael A. Haddock · Journal of Applied Psychology · 1971 · 663 citations
Business, Marketing, Psychology +12
Brand Choice Behavior as a Function of Information Load: Replication and Extension
Jacob Jacoby, Donald E. Speller, Carol Kohn Berning · Journal of Consumer Research · 1974 · 514 citations
Business, Marketing, Marketing Management +14
Information Acquisition Behavior in Brand Choice Situations
Jacob Jacoby, George J. Szybillo, Jacqueline Busato-Schach · Journal of Consumer Research · 1977 · 415 citations
Business, Marketing, Marketing Management +17