Concepedia

Isabella C. M. Cunningham

IC

Statistics

Publications

24

Citations

1.1K

H-Index

20

Active since

1974

Affiliations

The University of Texas at Austin(Current)

California State University, San Marcos

Isabella C. M. Cunningham is an author at The University of Texas at Austin specializing in marketing, social sciences, and consumer behavior.

Publications per year

1974–2020

24

Publications

24

Societal Development and Family Purchasing Roles: A Cross-National Study

Robert T. Green, Jean-Paul Leonardi, Jean‐Louis Chandon et al. · Journal of Consumer Research · 1983 · 108 citations

, , +14

The Effectiveness of Standerdized Global Advertising

Robert T. Green, William H. Cunningham, Isabella C. M. Cunningham · Journal of Advertising · 1975 · 98 citations

, , +8

Feminine Role Perception and Family Purchasing Decisions

Robert T. Green, Isabella C. M. Cunningham · Journal of Marketing Research · 1975 · 93 citations

, , +11

The Ipsative Process to Reduce Response Set Bias

William H. Cunningham, Isabella C. M. Cunningham, Robert T. Green · Public Opinion Quarterly · 1977 · 87 citations

, , +13

Purchasing Roles in the U. S. Family, 1955 and 1973

Isabella C. M. Cunningham, Robert T. Green · Journal of Marketing · 1974 · 81 citations

, , +9

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