Public Opinion Quarterly · 1977 · 87 citations · 2 references
Social SciencesPsychologyDiscriminationBiasBias ControlIntergroup BiasResponse BiasSampling TechniquesSelection BiasCross-cultural Assessment BiasCultural Response BiasNonresponse BiasResponse Bias AnalysisResponse Bias AssessmentResponse Bias ReductionSurvey Response Bias
Researchers who gather data from several different groups are frequently faced with the problem of response set bias. This paper discusses the ipsative process, a technique which can reduce systematic response bias which exists between groups in a study. The usefulness of the ipsative process is illustrated on cross-cultural research findings gathered in four countries
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