Concepedia

Giovanna Imperia

GI

Statistics

Publications

5

Citations

238

H-Index

5

Active since

1982

Affiliations

Loyola University New Orleans(Current)

University of Illinois Urbana-Champaign

Giovanna Imperia is an author at Loyola University New Orleans specializing in social sciences, family studies, and decision roles in families.

Publications per year

1982–1992

5

Publications

5

The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals

Chris Anderson, Giovanna Imperia · Journal of Business Communication · 1992 · 95 citations

Social Sciences, Gender Studies, Organizational Behavior +14

Generic Brands versus National Brands and Store Brands

Isabella C. M. Cunningham, Andrew P. Hardy, Giovanna Imperia · Journal of Advertising Research · 1982 · 54 citations

Business, Marketing, Marketing Management +10

Acculturation and Perceived Family Decision-Making Input among Mexican American Wives

Thomas C. O’Guinn, Giovanna Imperia, Elizabeth A. MacAdams · Journal of Cross-Cultural Psychology · 1987 · 42 citations

Social Sciences, Social Psychology, Chicana Studies +10

Family Decision Making Role Perceptions Among Mexican-Americanand Anglo Wives: a Cross Cultural Comparison

Giovanna Imperia, Thomas C. O’Guinn, Elizabeth A. MacAdams · ACR North American Advances · 1985 · 35 citations

Social Sciences, Sociology, Family Studies +10

Subcultural influences on family decisionmaking

Thomas C. O’Guinn, Ronald J. Faber, Giovanna Imperia · Psychology and Marketing · 1986 · 12 citations

Social Sciences, Ethnic Studies, Sociology +15

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