Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations

Business, Decision Sciences, Marketing +14

The development of the CIE 2000 colour‐difference formula: CIEDE2000

Ming Ronnier Luo, Guihua Cui, B. Rigg · Color Research & Application · 2001 · 2K citations

Medicine, Computer Science, Color Theory +11

NbClust: An R Package for Determining the Relevant Number of Clusters in a Data Set

Malika Charrad, Nadia Ghazzali, Véronique Boiteau et al. · HAL (Le Centre pour la Communication Scientifique Directe) · 2014 · 1.6K citations · Full text

Computing, Biostatistics, Data Science +13

Novelty, complexity, and hedonic value

D. E. Berlyne · Perception & Psychophysics · 1970 · 1.4K citations · Full text

Law, Behavioral Sciences, Psychology +10