Qiqi Zheng

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Publications

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Active since

2023

Affiliations

University of Electronic Science and Technology of China(Current)

Qiqi Zheng is an author at University of Electronic Science and Technology of China specializing in interactive marketing, management, and digital marketing.

Top concepts

BusinessMarketingE-commerceManagementSales ManagementConsumer BehaviorConsumer ResearchDigital MarketingBusiness AnalyticsInteractive Marketing

Publications per year

2023–2024

Publications

Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies

Miyan Liao, Jiaming Fang, Lintong Han et al. · Journal of Business Research · 2023 · 32 citations

Electronic Marketplace, Online Customer Behavior, Business-to-business Research +15

Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration

Lintong Han, Jiaming Fang, Qiqi Zheng et al. · Industrial Marketing Management · 2024 · 13 citations

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