Concepedia

Lintong Han

LH

Statistics

Publications

4

Citations

173

H-Index

4

Active since

2023

Affiliations

University of Electronic Science and Technology of China(Current)

Lintong Han is an author at University of Electronic Science and Technology of China specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingTrustE-commerceCommunication

Publications per year

2023–2024

4

Publications

4

The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce

Lu Liu, Jiaming Fang, Liang Yang et al. · Information Processing & Management · 2023 · 90 citations

Customer Satisfaction, Online Customer Behavior, Management +6

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Lintong Han, Yuehuan Ma, Prince Clement Addo et al. · Behavioral Sciences · 2023 · 38 citations · Full text

Customer Satisfaction, Consumer Research, Online Customer Behavior +21

Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies

Miyan Liao, Jiaming Fang, Lintong Han et al. · Journal of Business Research · 2023 · 32 citations

Electronic Marketplace, Online Customer Behavior, Business-to-business Research +15

Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration

Lintong Han, Jiaming Fang, Qiqi Zheng et al. · Industrial Marketing Management · 2024 · 13 citations

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