Prince Clement Addo

Statistics

Publications

Citations

775

H-Index

Active since

2016

Affiliations

University of Electronic Science and Technology of China(Current)

Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development

George Brown College

Prince Clement Addo is an author at University of Electronic Science and Technology of China specializing in management, consumer behavior, and interactive marketing.

ORCID

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchInteractive MarketingArtsBusinessCovid-19EngineeringData Science

Publications per year

2016–2023

Publications

COVID-19: fear appeal favoring purchase behavior towards personal protective equipment

Prince Clement Addo, Jiaming Fang, Nora Bakabbey Kulbo et al. · Service Industries Journal · 2020 · 322 citations

Behavioral Decision Making, Consumer Study, Fear Appeals +21

Customer engagement and purchase intention in live-streaming digital marketing platforms

Prince Clement Addo, Jiaming Fang, Andy Ohemeng Asare et al. · Service Industries Journal · 2021 · 194 citations

Customer Satisfaction, Digital Marketing, Traditional E-commerce +17

Stock Market Prediction with Gaussian Naïve Bayes Machine Learning Algorithm

Ernest Kwame Ampomah, Gabriel Nyame, Zhiguang Qin et al. · Informatica · 2021 · 60 citations · Full text

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Lintong Han, Yuehuan Ma, Prince Clement Addo et al. · Behavioral Sciences · 2023 · 38 citations · Full text

Customer Satisfaction, Consumer Research, Online Customer Behavior +21

An image cryptosystem based on pseudorandomly enhanced chaotic DNA and random permutation

Joshua Caleb Dagadu, Jianping Li, Prince Clement Addo · Multimedia Tools and Applications · 2019 · 27 citations

Chaotic Dna, Cryptography, Image Transmission +3

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