Nora Bakabbey Kulbo

Publications

577

Citations

H-Index

2020

Active since

Affiliations

University of Electronic Science and Technology of China(Current)

George Brown College

Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development

Nora Bakabbey Kulbo is an author at University of Electronic Science and Technology of China specializing in arts, social behavior, and social sciences.

ORCID

Top concepts

ArtsCovid-19MarketingManagementPublic HealthSocial BehaviorSocial SciencesConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2020–2022

Publications

COVID-19: fear appeal favoring purchase behavior towards personal protective equipment

Prince Clement Addo, Jiaming Fang, Nora Bakabbey Kulbo et al. · Service Industries Journal · 2020 · 322 citations

Behavioral Decision Making, Consumer Study, Fear Appeals +21

Customer engagement and purchase intention in live-streaming digital marketing platforms

Prince Clement Addo, Jiaming Fang, Andy Ohemeng Asare et al. · Service Industries Journal · 2021 · 194 citations

Customer Satisfaction, Digital Marketing, Traditional E-commerce +17

Digital analytics approach to understanding short video advertising in digital marketing

Prince Clement Addo, Samuel Kofi Akpatsa, Philip Nukpe et al. · The Journal of Marketing Theory and Practice · 2022 · 24 citations

Violent Video Games and Aggression Among Young Adults: The Moderating Effects of Adverse Environmental Factors

Prince Clement Addo, Jiaming Fang, Nora Bakabbey Kulbo et al. · Cyberpsychology Behavior and Social Networking · 2021 · 23 citations

Young Adults, Social Psychology, Empathy +21

Guarding against COVID-19 vaccine hesitance in Ghana: analytic view of personal health engagement and vaccine related attitude

Prince Clement Addo, Nora Bakabbey Kulbo, Ato Kwamena Sagoe et al. · Human Vaccines & Immunotherapeutics · 2021 · 14 citations · Full text

Covid-19 Vaccine Hesitance, Covid-19 Epidemiology, Vaccine Hesitancy +19

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